Fashion Hippo partnered with Armani Exchange to introduce the launch of A|X TV.
What is A|X TV? It is an online video platform, that offers a peak into the coveted world of Armani Exchange.
The videos masterfully capture season’s campaign shoots, candid behind-the-scene moments, never-before-seen footage from previous campaigns, and the lifestyle culture of AX generation (including music reels and interviews with the world’s hottest DJs).
And while Armani Exchange campaigns have never lacked in sleekness or sexiness, the cool thing about the videos is that they show us beginning to end experience, and bring us closer to the people behind the curtains and what’s really going on.. Think Reality TV of Armani Exchange campaigns and photo shoots.

What will you win? 1 Lucky reader will get $100 A|X gift certificates mailed to spend on anything your heart desires from A|X. Enter by November 5th midnight PST.
What do you have to do to enter the contest?
1. Head on over to the Armani Exchange - A|X Live – A|X TV and look around. If any of the videos speak to you, share it with your friends via Twitter, Facebook, or MySpace button. Come back to FH and let us know in a comment section what you liked about the platform (sizzling models, sexy clothing, exotic locations for the shoots, previous year’s campaigns (including interviews with Alessandra Ambrosio), from the Street footage, the music, and more.)
2. Subscribe to Fashion Hippo free newsletter (top right) or RSS feed.
3. Tweet or Stumble this giveaway (if you use either of these social networks.)
The winners will be announced on November 6th. If you are a winner you will need to email fashionhippo (at)fh.com and let us know your shipping address.
Want to know what the model, Michaela Chlavakova is wearing in the fall shoot?
Check out these items she wore during the fall shoot.
1. Plaid Wool Cropped Trench- $185
2.Ballerina Dress -$58(from $135)
3.Hardware Trim Neckace -$48
For more great finds check out our Fall/Winter Shopping guides for best over the knee boots, best shapewear, and going out tops & blouses.





{ 184 comments }
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I like the color palette!
Nice very very nice.
I love the lust list. The womens clothes and male models were all very appealing.
This is a great site…I love seeing all the new styles; Armani fashion is effortlessly chic…just the best looking lines; I just want to keep going back to see what the next new fashion statement is going to be.
WOW are those guys cut!
armani exchange gets all the ladies.
The videos are too young for me, but I do like the preponderance of black colors in their clothes.
WHAT’S NOT TO LIKE?!
Great clothes! Great-looking models! Great videos and music playlists!
A/X TV ROCKS!
Email subscriber!
I follow on Twitter and ‘Tweeted’:
http://twitter.com/LT38/status/5419117334
Hi, I check out your site monthly for fashion ideas. I get your RSS feed also. I really enjoy your site. I love the plaid wool trench. Really nice look.
Thanks
I ‘Stumbled’ this post!
My ‘StumbleUpon’ Username: lee38
The models are stunning in them all. Ah, the life of a modelista.
I just subscribed to your feed.
I tweeted it this morning.
Hi there, I’m a subscriber via Google Reader to your RSS feed, I tweeted (I’m SmTac) and I looove the sexy cuts of all of the women’s clothing! Show just a little, but don’t stand around super provocatively like teh models do, then voila – you’ve got yoruself a sexy little outfit
Fabulous clothes.
I love seeing all the different clothes and how they style the models- gives me inspiration to try new things!
I’ve subscribed via RSS!
The videos are a really cool feature. Lovely website design.
Behind the Camera photos and of course the lust list.
http://twitter.com/diesel51/status/5428338419
I like the models in Fall 09, Episode 4. I REALLY like striped boyfriend sweater!
How wonderful it would be to win this Armani-Exchange Gift Certificate for my son!
He has always enjoyed clothing and accessories. He would be thrilled to find this present in his stocking!!!!! I visited the AX-TV and very much enjoyed the Holiday Campaign showcasing the great looking watches! Also, the Behind the Scenes was interesting to watch the photograher and the models being prepped and then photographed. And lastly, the
Model Style about Rianne and Kerry was fascinating. To see where they are from and how they began their modeling careers is something that I always like reading about!
I am an email subscriber to your site and Tweeted your giveaway: http://twitter.com/cmh512/status/5430148651.
Many thanks for this wonderful opportunity…..Cindi
WOW!! I LOVE~LOVE~LOVE The Lust List~those male models are Super Hot!
The clothes were very appealing too!
I am already a email subscriber!!
Tweet!
http://twitter.com/Deb55106/statuses/5430948934
The hot models!
Of course I like the hot male models! I also like the music and the industrial construction site location. They did a great job!
I’m an e-mail subscriber.
I tweeted: http://twitter.com/ag1414/status/5433736156
Those guys are scrumptious. Keep ‘em coming.
Here’s a tweet: http://twitter.com/ky2here/status/5434819555
I love looking at all the different clothes, gives me lots of ideas to put new things together. Their videos are cool, I really liked Fall 09, episode 1 – fit day with Victoria Bartlett
I’m really into photography so I like the coloring of the videos. Sexy, mysterious, not too bright and not too dark. I also like one of the short sleeve sweaters that model was wearing.
I am a subscriber via RSS
carla´s last blog ..Green and Chic Product: Erbaorganics Baby Body Wash (discounted)
I LOVE those smoking hot guys but on a less juvenile level I love the gorgeous quality of their photos, the lighting is always perfect and everyone looks amazing…especially those guys

Amy´s last blog ..Mickey’s Magical Christmas Giveaway and More!
I’m subscribed to your feed!
Amy´s last blog ..Mickey’s Magical Christmas Giveaway and More!
I discovered you on Stumble! (kidazy)
Amy´s last blog ..Mickey’s Magical Christmas Giveaway and More!
very well put together, wow nice looking guy, lots of information,
Thank you so much for giving me a chance to be a winner
camper223[at]live[dot]com
I’m a subscriber
Thank you so much for giving me a chance to be a winner
camper223[at]live[dot]com
I’m a twitter follower
camper223
I twitted this contest
http://twitter.com/camper223/status/5442928368
Thank you so much for giving me a chance to be a winner
camper223[at]live[dot]com
Everything!!!
email subscriber
What’s this?
What’s not to like re: the looks of the models, both M and F. Actually, these guys & gals are very good actors as well – maybe too good (?), as they are in danger of deflecting the focus from the clothes! Or maybe that’s the point – it’s a lifestyle on offer here. Anyway, the campaign should work! Make sure the ads air after the kiddies are in bed, however!
TWEET!
http://twitter.com/TantaDesChiens/status/5451667603
I’m an email subscriber.
wandapanda at live dot com
I loved the sizzling models because they make everything look so good.
I need to look like that.
Great videos!
Subscriber.
Tweet!~http://twitter.com/dresdenrain/status/5455761729
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