Jimmy Choo is designing a line for H&M which will consist of shoes, bags, accessories both for Men and Women, plus a clothing line.
The line will be unveiled on November 14th 2009. So mark your calendars and set your reminders to stop by your nearby H&M store.
Jimmy Choo’s upscale line retails from high $400 to $1,000 +. The collaboration for H&M will feature shoes starting from $60.
H&M has done some wonderful designer collaborations before with Karl Lagerfield, Stella McCartny, and Matthew Williamson. The whole movemenent of “designer apparel and accessories for the masses” is wonderful, fun, and gives those of us who normally can’t or won’t spend high dollar on a designer clothing to taste the flavor of a luxury market.
It is also a great way for the upscale designers to raise brand awareness and make itself slightly more approachable in a consumer’s mind.
So get in gear and get ready to hunt some Jimmy Choos.