This post brought to you by Omega Watches. All opinions are 100% mine.
Can you imagine a line of women’s watches that recalls the most compelling design elements of the golden age of couture and combines them with the best mechanical watch movements in the world? Is the idea simply too good to be true? OMEGA can answer these questions in a word: Ladymatic.
The OMEGA Ladymatic reintroduces a name from the storied brand’s illustrious past. Originally launched in 1955 and continuing for the better part of a generation, the Ladymatic wristwatch line defined feminine grace and elegance in another era. It was one of the brand’s first self-winding watches to be designed especially for women and it featured the smallest automatic movement OMEGA had ever made.
OMEGA has chosen to revive the legendary name with a family of watches whose design originality and Co-Axial innovation combine to give an entirely new meaning to Ladymatic.
Academy Award-winning actress Nicole Kidman, an OMEGA brand ambassador since 2004, will be the face (and wrist) associated with the Ladymatic line. Asked what she thought about OMEGA’s decision to use a name associated with a product launched in the fifties, Kidman said, “There’s something appealing about that type of communication. There’s a fascination with the era which means that the advertisements can be playful without actually turning back the clock. As the Ladymatic watch collection represents state-of-the-industry technology, this campaign is really a sort of wink.”
You can check out Omega Ladimatic Facebook fan page. Or take a look at Nicole Kidman starring in Ladimatic videos and